WordPress Internal Link Optimiser.

WILO is a free internal linking plugin, built for WordPress sites.

Download on WordPress.org

What is Wilo?

Wilo (WordPress Internal Link Optimiser) is a WordPress plugin that works on the front end of your site to help you find internal linking opportunities for your content.

You simply install the plugin, visit a page or post on your site and enter the keyword you want to search the rest of your site’s content for to link back to the page you are currently viewing.

It will show you content that is a potentially good link.

How does Wilo work?

The plugin searches your WordPress database for matches to the keyword or phrase you have entered into the search.

Wilo also shows your what content on your site is already linking to the current page, together with the anchor text of the links.

This enables you to improve your on-page SEO by having a broad range of content and anchor texts in your internal linking.


WordPress Internal Link Finder
FInding content that already links in WILO

Get Wilo for your site today!

Even a few hours invested in improving your internal link structure can improve your rankings!

Full money-back guarantee – if you don’t like the plugin, we’ll give you your money back!


Recommended for all WordPress Sites
  • See current internal links to any post
  • See current internal link anchor texts
  • See link juice
  • See duplicate anchors
  • See reciprocal links
  • Custom post type compatibility
  • ACF and meta field compatibility
  • Gutenberg or Classic editors compatibility
  • Multisite compatibility
  • CSV Reporting
Get started for FREE

Wilo Pro

Recommended for better SEO
  • Everything in the free version
  • Email support
  • Plus…
Effortlessly discover internal linking opportunities and unlock the true potential of your website.

License for 1 website just £4/month, billed annually.
Upgrade now
Simon Browne SEO

This plugin is fantastic. It allows me to quickly work through the internal linking on the sites I optimise. It’s now one of the few plugins I install on every site.

I never knew I needed it until I gave it a try!


Simon Brown, SEO, www.awenydd.co.uk

What is Internal Linking?

Links from one page of your site (or post, product or custom post type) to another page of your site are called internal links.

The better your internal linking strategy, the better the search engines can understand your site and its structure, it follows that if Google (et al) understands your site, it’s more likely to rank it favourably.

You are improving your site measurably with an investment in internal linking.

Find our more in the blog

Do you need to bother with internal links?

Every site, no matter how small or large, needs to have an internal link structure that makes sense to the search engines and provides structured and meaningful internal links.

The more time you invest, the higher your website will rank in the search engines.

Having a lot of content alone will not do this for you: internal link structure is a key ranking factor for all websites, and even small ones can benefit significantly.


Internal Link Optimisation FAQs

Is Wilo just for SEO experts?

Nope. This plugin is so easy to use that anyone who looks after a WordPress site can use it. The information and insight it provides into your internal linking structure is easy to understand and act upon.


Is Wilo automatic?

No. Internal linking on your site is best done manually as it’s complex and human input is needed to get the best results.

Whilst Wilo doesn’t do it for you, it does make it really quick and easy.

Does Wilo work with all types of content?

Yes. Wilo looks at all the page, post and custom-post-type content on your site, so whoever there is a good internal back link opportunity, Wilo will help you find it, link it and benefit from it.

Does Wilo warn of too many similar anchor texts?

Yes, the plugin will show you what content already links to the target page and the anchor text used for the internal link.

This means you can ensure you use a broad range of anchor texts and avoid a spammy internal link profile.

Does Wilo work with all themes?

We’ve tested the plugin with all the popular WordPress themes, and it works fine. Should you encounter any difficulties with the theme on your site, you can simply get in touch and we’ll look to solve any issues you are having.

Does the internal link finder have an admin page?

The current version of the plugin works solely on the front end of the site, so an admin page is not needed at this point. We do have some development plans to include one in future versions of the plugin.

How is Wilo different from other plugins like Yoast, for example?

There are some fantastic SEO plugins available, but Wilo is a little different as it does not try to guess or automate the internal linking process. It’s designed to be a hands-on tool for people that want to ensure their on-page SEO is done correctly rather than left to an algorithm.

Wilo will work alongside your existing SEO plugin rather than replacing it.

Just how do internal links affect SEO?

When a Search Engine crawls your site, it tries to make sense of the structure and content you have on there. If you have random pages linking to other random pages, it makes it hard for Search Engines to understand it. If you ensure that all relevant content is linked to each other, using a broad range of anchor texts, it makes it easier to understand and, there for has a better chance of ranking higher overall.

So good internal linking can improve my entire site?

Yes. If you sort your internal linking on all your blogs, you may find this benefits the rankings of your Homepage or other landing pages; this is not just about single content ranking; it’s about your whole site.

Taking the time to get related content linking to other related content has a huge impact on the entire website.

Questions? Ask them here.

SEOs: If you’ve just inherited a huge site to improve, Wilo makes sorting internal linking a breeze.

Give the free version a spin today!

If you work in SEO or on SEO and you’ve just inherited a large website, it can be extremely difficult to get a handle on what to link where.

  • You don’t know the content, as you did not write it
  • You don’t know the extent of internal backlinking
  • You can see the URL structure, back don’t know the content on each page
  • Internal linking becomes a painful and very time-consuming process

Using the Wilo Internal Link Optimiser plugin, you can quickly find link opportunities and build links to orphaned and low-ranking content that should be linking, without having to know the site inside-out.

Wilo can save hours of time when getting to grips on the on-page SEO for an existing site.


Recent blogs.

Future Trends in Internal Linking

Future Trends in Internal Linking

The world of tech is changing rapidly all the time. And something that SEO-focused individuals should…

Last updated: November 27, 2023
The Importance of Internal Linking for Multilingual Websites

The Importance of Internal Linking for Multilingual Websites

Optimise your site for a trip around the world. If you want to expand your reach, you need to know about…

Last updated: November 2, 2023
The Science Behind Internal Linking: Patterns and Algorithms

The Science of Internal Linking: Algorithms and Patterns

Just data and numbers. The science of internal linking is really like that of any other: cross-referencing…

Last updated: November 1, 2023
Internal Linking in the Age of Voice Search

Internal Linking in the Age of Voice Search

Hey Google, how do I internally link my website? We’re not Google Home or your phone’s AI, but we…

Last updated: October 30, 2023
Internal Linking and Website Architecture: A Holistic View

Internal Linking and Website Architecture: A Holistic View

Holistic SEO is in and here to stay. Internal linking and website architecture are at the top of the…

Last updated: October 30, 2023
Impact of Internal Linking on Website Load Time

Impact of Internal Linking on Website Load Time

SEO is more than making your pages look nice. And a niche you need to know is the impact of internal…

Last updated: October 26, 2023