What is an Internal Linking Score?

Internal Linking Score (ILS) is an overall rating of the pages internal linking. It is represented by 1 of 3 icons

  The current page has a good internal linking score

  The current pages internal linking could be improved

  There are lots of areas to improve the internal linking on the current page

The internal linking score is made up of 3 key areas;

  1. Internal Links
  2. Duplicate Anchors
  3. Stuffed links

Duplicate anchors

The icon above indicates that 4 internal links directing to the current url contain identical anchor texts.

Duplicate anchor texts should be kept to a minimum for best practice SEO.

Duplicate anchors will affect your pages total Internal Linking Score