What is an Internal Linking Score?

Internal Linking Score (ILS) is an overall rating of the page’s internal linking. It is represented by 1 of three icons.

The current page has an excellent internal linking score
The current page’s internal linking could be improved
There are lots of areas to improve the internal linking on the current page

The internal linking score is made up of 3 key areas;

  1. Internal Links
  2. Duplicate Anchors
  3. Stuffed links

Duplicate anchors

The icon above indicates that four internal links directing to the current URL contain identical anchor texts.

Duplicate anchor texts should be kept to a minimum for best-practice SEO.

Duplicate anchors will affect your page’s total Internal Linking Score.