WILO Plugin Features & Benefits.

Get the FREE plugin

We’ve designed WILO to be very easy to use, even for people who have no prior experience in SEO.

Here’s a breakdown of the features of the WILO plugin and how you can use them on your website to improve your Search Engine Optimisation.

Find internal linking opportunities to your current and new content.

Go through your entire site and improve your internal linking by finding, editing and managing internal links, their anchor text(s) and their link juice.

When publishing new content, you can do your internal links on the fly, meaning you know your on-page SEO is up to date and the best it can be!

You can easily find potential anchors to link to the orphaned page if you have orphaned content.

See current internal links to any post, page, product or custom post type.

Visit any page on the front end of your site, and WILO will show you what’s already internally linked to it.

Check the anchor texts of all your internal links.

Knowing what is linking is great, but WILO goes a step further and shows you the anchor texts, meaning you can ensure you have a broad range of terms in your internal anchors.

Watching your link juice.

The more links you have on your pages (in the main content) the less link juice each link passes, so WILO lets you know how much link juice is being passed though each link.

Quickly check for duplicate anchor texts linking to a page.

WILO lists all the anchor texts used on links for the current page you are checking. This makes it quick and easy to edit any offending duplicate anchors to improve your internal backlink profile.

Yes, internal link anchor texts are just as important as external ones.

Avoid too many internal links from a single page.

WILO will warn you if a linking page has too many links to the current page you are inspecting. You don’t want other content with several links back to the same page, so you can check these easily and adjust if needed.

Keep an eye on reciprocal internal links.

Whilst there’s nothing strictly wrong with internal reciprocal links, you don’t want everything linking to everything else, so WILO keeps an eye on these and lets you know if a current internal link is being reciprocated.

Works with any content.

From standard custom fields to ACF fields, Gutenberg, Classic editor, page builders, frameworks, multisite and pretty much any WordPress setup you have on your site.

As with any new plugin install, we recommend taking a backup of your site before adding a new plugin, or testing new plugin installs in a non-production environment.

Admin reports.

Are you working on SEO for your company or an SEO client? WILO has an admin-level dashboard that shows internal links added, in-depth page-level and site-level reports and more!

Works with, not instead of, your existing SEO plugins.

WILO likes to get along with the other plugins on your site, so there are no chances for any conflicts.

Additional benefits.

WILO checks the linking page text content.

The plugin will ignore architectural links on your site; it’s designed to find contextual links. If your site is built correctly, it will use the following semantic markup, which WILO understands, and ignores links from these elements:

  • <header>
  • <nav>
  • <aside>
  • <footer>

The plugin will not include internal links inside the markup above; it will use links in your <article> or <main> tags to ensure the content of your posts that the plugin inspects.

Our roadmap has plans to make these customisable in the plugin settings so you can add additional tags or classes to exclude from the WILO search.

Use WILO with any language.

Although the plugin interface is in English, WILO works with WordPress sites in any language as you decide what text you will search for.

WILO will search the database for content you tell it to, so it supports all languages by default.

Download the WILO reports as a CSV file.

Sometimes SEOs use spreadsheets to collate SEO data from the websites they work on (we do). So WILO has a handy download CSV feature where you can download the internal linking info if you’re a fan of spreadsheets.

Manual SEO is the best SEO.

WILO is a manual SEO tool, and there is a good reason. Whilst some SEO plugins use AI to ‘guess’  content to link to anchor texts, WILO lets you choose the best internal link options and anchor texts.