What are Internal Backlinks?

Internal Link Building in WordPress

An internal backlink is a link from one page on your website to another page on your website.

They are important for SEO because they help search engines understand the structure of your website and the relationships between different pages.

Internal backlinks can also help improve your pages’ ranking in search results.

How do Internal Backlinks Work?

When a search engine spider crawls your website, it follows all of the links it finds.

This includes both internal and external links. As the spider crawls your website, it builds a map of your site’s structure.

This map helps the search engine to understand the importance of different pages on your website, it organises your content.

Internal backlinks are important because they help to show search engines that certain pages on your website are more important than others.

For example, if you have a page about your company’s history, and that page has a lot of internal backlinks from other pages on your website, the search engine will understand that this page is important.

This can help to improve the ranking of the page in search results.

How to Create Effective Internal Backlinks

There are a few things you can do to create effective internal backlinks:

  • Use relevant keywords in your anchor text. When you create a link to another page on your website, make sure to use relevant keywords in the anchor text. This will help search engines to understand the relationship between the two pages.
  • Place links in strategic locations. Don’t just randomly place links throughout your website. Think about where your visitors are most likely to click on a link. For example, you might want to place links in your navigation menu, in your sidebar, or in your footer.
  • Use a variety of link types. You don’t have to use only text links. You can also use image links, video links, and even audio links. The more variety you have, the better.
  • Keep your links updated. If you change the content of a page on your website, make sure to update the links to that page. This will help to ensure that search engines have the most up-to-date information about your website.

Internal backlinks are an important part of SEO. By following the tips above, you can create effective internal backlinks that will help improve your pages’ ranking in search results.

Here are some additional tips for creating effective internal backlinks:

  • Use a link-building tool. There are several link-building tools available that can help you to identify and create effective internal backlinks.
  • Get feedback from others. Ask other people to review your website and give you feedback on your internal linking strategy.
  • Experiment. Try different things and see what works best for your website. There is no one-size-fits-all approach to internal linking.

By following these tips, you can create a strong internal linking strategy that will help to improve the SEO of your website.

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Last updated: November 27, 2023